An e-value category that is expected to grow substantially in years to come is gift cards. A number of retailers have recently launched gift card malls, with many others planning to do so in the near future. These feature a wide range of cards from well-known brand partners such as major retail outlets and manufacturers, made-for-purpose gift cards for product ranges such as:

  • Magazine subscriptions
  • Experience or outing cards.
  • iTunes cards
  • Game cards.

Point of sale activation

We have implemented the point of sale activation (POSA) protocol with many leading POS software suppliers, thus offering brand partners a wide range of potential outlets through our retail partners. In addition to point-of-sale activation of cards, we offer gift card design, manufacture and full life-cycle services.